Floki, a prominent player in the cryptocurrency world, has secured a major partnership with Nottingham Forest Football Club for the upcoming Premier League 2024/2025 season. This announcement follows Floki’s recent unveiling of its marketing campaign with Valhalla, which will span the entire Premier League.
The deal positions Floki as the Official Cryptocurrency Partner of Nottingham Forest, marking a significant milestone as the brand gains exposure in one of the world’s most-watched sports leagues. Nottingham Forest, a historic club with a storied legacy, is known for its back-to-back European Cup victories in the late 1970s, an achievement shared by only eight clubs.
The Premier League’s global reach is immense:
- Broadcast to 712 million households across 190 countries.
- Attracts 2.01 billion viewers for live match programming throughout the season.
- Draws 1.22 billion viewers for highlight and magazine shows.
Premier League clubs collectively boast over half a billion social media followers, amplifying the visibility of Floki’s brand.
As part of the partnership, Floki will benefit from:
- Stadium Presence: Three minutes of camera-facing LED advertising during all home games.
- Media Exposure: Branding on Premier League interview and press conference backdrops.
- Social Media Integration: Features in Nottingham Forest’s full-time score posts and substitution announcements.
- Print Media: Full-page ads in match day programs and prominent brand placement on the front cover.
- Exclusive Experiences: Opportunities such as signed merchandise and a unique ‘play on the pitch’ experience at the season’s end.
This strategic partnership, coupled with Valhalla’s league-wide campaign, signals Floki’s ambitious push into the Premier League’s spotlight, setting the stage for a dynamic presence in global football.
Football fans and crypto enthusiasts alike can look forward to seeing Floki make its mark both on and off the pitch this season.
