Visa and Coinbase have announced a new partnership to enable customers with eligible Visa debit cards to instantly buy, deposit, and withdraw crypto through the Coinbase platform.
According to Visa’s statement, customers in the United States and European Union will soon gain real-time access to account funds when using eligible Visa debit cards. This partnership will also allow Coinbase users to purchase crypto instantly and cash out to bank accounts in real time, depending on regional banking policies.
“Coinbase already has millions of users with a debit card connected to their accounts,” Visa said, adding that the new service will provide enhanced convenience and 24/7 access to trading opportunities.
Yanilsa Gonzalez Ore, Visa Direct’s head of North America, emphasized the benefits of the collaboration: “Coinbase users with an eligible Visa debit card will know they can take advantage of trading opportunities day and night.”
Boosting Crypto Adoption Amid Regulatory Shifts
The announcement comes at a pivotal time for the crypto industry. Traditional finance firms have treaded cautiously in the crypto space following the collapse of FTX in late 2022, which eroded market confidence and triggered a banking crisis in 2023.
However, regulatory clarity in Europe, driven by the Markets in Crypto-Assets (MiCA) regulation, has allowed companies like Coinbase to expand operations with a clear legal framework.
Meanwhile, in the U.S., major crypto players including Coinbase are spending heavily to influence elections ahead of the November 5 vote, anticipating a shift toward pro-crypto policies under the next administration or Congress.
Visa’s Growing Crypto Ventures
This partnership extends Visa’s ongoing involvement in the crypto sector. Visa has previously powered Coinbase’s crypto debit cards, allowing users to spend crypto through Visa’s extensive merchant network.
On October 28, Visa also inked a deal with FV Bank to support its debit cards, which can be funded with both crypto and cash. The latest collaboration with Coinbase reflects Visa’s strategy to integrate crypto services with traditional financial infrastructure, facilitating seamless and instant transactions for users.
With Visa and Coinbase’s expanded offering, the partnership aims to enhance liquidity and usability for crypto holders, aligning with a broader trend of mainstream financial institutions embracing digital assets.
